During Crises

In an increasingly competitive world, the most successful consumer product companies must be ready to react quickly to breaking industry news, crises and market opportunities, and to do so in a way that meets tight bottom line restrictions. Irrespective of what's causing the time-sensitivity - whether faced with product recalls, direct marketing to prospects, or releasing urgent company news - these businesses have a real need for quick, secure and reliable ways to get the right information to the right people and in a short amount of time.

What is OCA?

OCA Professional and OCA Incident Manager are web-based crisis communications systems that go beyond basic notifications and alerts to help consumer product companies engage in mass communication with specific audiences across a range of media, including email, SMS, fax and voice. With a sophisticated messaging backbone and with features including dynamic routing and alerts, OCA ensures the right message gets through when you most need it to.

OCA Helps

• Rapidly disseminate information, including media releases, newsletters, and staff directives
• Perform staff call backs or last minute rostering changes to cover demand in outlets
• Quickly and efficiently manage the logistics of product recalls and the associated communications and follow up tasks
• Pre-plan for different crises and automate responses using workflows, saving you time when you need it the most
• Manage large lists of prospects and subscriptions to e-newsletters or mail-outs
• Gain quick mapping visuals and perform resulting communications based on the density and spread of contacts, including prospects, clients, staff and even related members of parliament
• Manage communications related to assets and their independencies, including outlets, warehouses, moving transport, or staff

Download our brochure for Consumer Goods or the OCA Incident Manager brochure.